Powerful Generic Anchor Text Density Hack
Here’s a powerful and effective generic anchor text density hack that can work wonders when you incorporate it into your back-linking strategies. It’s safe, powerful, and flies completely under the radar when done correctly.
Acceptable levels of anchor text density vary greatly from keyword to keyword, and from niche to niche. The easiest way to understand what the acceptable levels of anchor text density are for your target keyword is to simply do a search using SerpWorx.
The above image shows that Google’s threshold for anchor text density for the keyword ‘web design Sydney’ is around 10%. Although older domain names, like the ones in the above results are given more leeway when it comes to exact match anchor text density, it’s always best to play on the safe side to future proof your rankings.
Not all keywords and niches will accept such aggressive anchor text profiles though, just take a look at the below results for the keyword ‘chiropractor Sydney’. (The image opens in a larger lightbox)
Four out of the top five sites have a 0% exact match anchor ratio for the main keyword of ‘chiropractor Sydney’. In my opinion, this is Google’s way of saying “Don’t even think about it!”. The top site which has the 7% exact match also has a domain name that is 17 years old, so that definitely throws a spanner into the analysis.
When I see results like this I never opt to build out a client’s back link profile with more than 2% exact match anchors for their main keyword. The results for this keyword search lend themselves perfectly to the ‘generic anchor text hack’ that’s described in the above video.
Sculpting your site’s anchor text ratios correctly pays huge dividends well into the future. I’ve used the above hack on many occasions and I can tell you it’s very satisfying to see your sites in the top spots, despite all of the sites below you having a more aggressive exact match back link profile.
When you pepper in a few good partial match links in combination with this generic anchor text hack you can really achieve some nice results. And the icing on the cake is that you never have to worry about that wretched Penguin.